How Maxwell Increased Platform Engagement

Maxwell provides cutting-edge technology solutions to American lenders to help them streamline and improve their mortgage processes. When client engagement with their tools started lagging behind the platform's own growth, Maxwell needed engineers who could understand complex financial concepts well enough to design solutions from scratch, not just implement a backlog.

About Maxwell

Maxwell built a point-of-sale solution that integrates seamlessly with the LOS, is easy to implement, and offers a digital experience that results in a high loan application completion rate. At the core of their business are complex financial concepts and disruptive new takes on them, so enhancing their platform required engineers who could understand both the technology and the users behind it.

PARTNER SINCEOctober 2021
MAXWELL TEAM351 members
BEON TEAM2 full-time devs
TIME TO HIRE2 weeks
TECH STACKRuby on Rails, React
ENGAGEMENTIT Staff Augmentation
TOTAL FUNDING AMOUNT$28.0M
THE CHALLENGE

Maxwell had a highly successful business with many clients, but noticed engagement with the tools on offer was lower than it should be.

The team needed to enhance a vast platform's engagement while understanding the needs of its users, which required a deep understanding of complex financial concepts and Maxwell's own disruptive takes on them, not just standard Ruby on Rails and React development.

THE SOLUTION

Two Senior Engineers, Embedded and Delivering in Two Weeks

BEON.tech matched Maxwell's exact stack requirements, Ruby on Rails and React, and placed two full-time developers in two weeks, embedded directly into Maxwell's web development team. From there, the engineers moved past standard ticket execution into proposing and building features on their own initiative.

DELIVERY IN ACTION

Key Engineering Contributions

The two engineers went beyond executing a backlog, taking ownership of features and initiatives on Maxwell's platform from the ground up.

PRODUCT ENGAGEMENT

Features Built From Scratch to Lift User Engagement

Propose and implement new features, models, and initiatives from scratch, directly targeting the low client engagement Maxwell had identified across its platform.

FULL-STACK DELIVERY

Ruby on Rails and React Development Across the Platform

Build and enhance features across Maxwell's web products using Ruby on Rails and React, the exact stack Maxwell required from day one.

SPRINT INTEGRATION

Fully Embedded in Sprint Ceremonies

Operate as virtually embedded members of Maxwell's team, participating in all sprint ceremonies rather than working at arm's length from the rest of engineering.

REVIEWED ONClutch70 REVIEWS

BEON prioritizes the relationship management so that we feel like they are our partners.

Rutul Davè, CTO at Maxwell

New Features Built From Scratch That Lifted Engagement

Features Designed and Shipped From Scratch

New features, models, and initiatives conceived and implemented end-to-end, not just executed from a pre-built spec.

Sustained Platform Engagement Gains

AS FEATURED IN

“The list of mortgage solutions providers on the list was topped by Maxwell”

“The U.S. mortgage industry is in dire need of a revolution.”

“Maxwell has been included in the “Fastest-Growing Private Companies in America” list by Inc.”

WHY THE PARTNERSHIP WORKED

Why The Maxwell Partnership Worked

The partnership between Maxwell and BEON.tech succeeded because BEON’s developers combined high-level technical expertise with deep domain ownership to drive measurable platform engagement. Facing the challenge of improving client interaction across a complex, highly specialized mortgage point-of-sale platform, Maxwell needed engineers who could quickly grasp intricate financial concepts and product vision. Placed in just two weeks, BEON’s full-time developers went beyond standard execution—taking proactive leadership in conceptualizing, designing, and implementing new features from scratch. This deep business alignment and willingness to go the extra mile significantly boosted client adoption and user engagement across Maxwell’s platform, proving that BEON provides true strategic partners rather than just additional technical capacity.

A Top-Tier Talent Experience Management™ Framework for Long-Term Success

At BEON, we created the Talent Experience Management™ Framework as the best solution to retention. It’s a framework that provides each member with a customized career plan that keeps them motivated and always expanding their skillset. All BEONers working at Maxwell are part of this program.

Performance

Monitors that every team member is engaged and productive.

Experience

Monitors sentiment, motivation, and expectations.

Growth

Looks for areas of improvement and helps talent be recognized.

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